For a high-end retailer, we developed a traditional classification approach that discovered five distinct value groups within their audience. This strategy enhanced their advertising performance by over one hundred seventy percent.

I spend at least a substantial amount of time each Monday examining our competitors':

• Website organization and UX
• Content strategy and posting schedule
• Online platforms activity
• User feedback and ratings
• SEO approach and performance

Additional timing findings included:

• Lower competition during worship moments with stable conversion rates
• Increased engagement on Fridays and Saturdays notably after evening prayers
• Seasonal variations demanding budget adjustments during religious occasions
• Academic calendar impacts on certain categories

After considerable time of applying standard demographic segments, their enhanced locally-relevant classification strategy generated a significant improvement in advertising performance and a one hundred sixty-three percent drop in advertising spending.

Valuable approaches included:

• Metropolitan-centered segments beyond basic regions
• Neighborhood-level concentration
• Urban vs. rural differences
• Expatriate concentration locations
• Tourist destinations vs. native neighborhoods

Start by listing ALL your competition – not just the major ones. In our analysis, we identified that our largest competitor wasn't the well-known business we were monitoring, but a recent business with an innovative model.

I use a simple spreadsheet to record our rivals' costs modifications weekly. This has already allowed us to:

• Discover periodic price reductions
• Recognize product bundling tactics
• Understand their value positioning

Key considerations included:

• Native-speaking writers for both tongues
• Contextual modification rather than literal conversion
• Harmonious company tone across two languages
• Tongue-appropriate SEO

What shocked me most during my research was the enormous price range for seemingly identical services. Monthly retainers ranged from 2,500 SAR to over 15,000 SAR with little justification for the variations.

Half a year into business, our sales were disappointing. It wasn't until I happened to a comprehensive analysis about our niche that I discovered how oblivious I'd been to the business environment around us.

DigitalGrowth

• Monthly Fee: 6,800 SAR
• Advantages: Outstanding analytics